ANDERSON, Ind. — Kelly Mathews has been couponing for more than 30 years. It didn’t take a popular reality television show for her to jump on the savings wagon.
“I like the challenge of seeing how much you can get for as little money as possible,” said Mathews of Daleville. “It is fun to see how much I can save.”
Like Mathews, Tiffany Southerland of Anderson enjoys a good deal. But her foray into couponing began out of necessity rather than excitement. She lost her job in August and was having a hard time finding something else.
“All of those pieces of paper I clip out of the paper, that’s money in my pocket,” Southerland said. “Before I lost my job I would try to go shopping for things on sale. Now I do that plus a lot more now.”
It’s a lifestyle, but it doesn’t have to be an extreme lifestyle like that portrayed on television, she joked.
“It takes time to do, but not 40 hours a week like on television,” Southerland said. “Being unemployed, though, I do have the time available.”
She spends about 10 hours a week preparing for her shopping trips.
Mathews’ couponing shifted from the thrill of finding the best deal to a desire to staying home with her children. She raised three children as a stay-at-home mom and said that saving money with coupons was how her family afforded it. Now that her children are grown, Mathews still considers herself a couponer, but she said that she doesn’t do it as much and her “stockpile” — something most couponers have — is a lot smaller.
A stockpile is a collection of items bought with a great deal. Southerland said there are certain items, toothpaste for example, that you shouldn’t ever pay money for. Using coupons and store specials she’s able to stock up on items like that helping her build her stockpile.
Southerland said it isn’t out of the ordinary for her to walk in and out only paying the tax on items.
“What I would have spent on one item I am getting eight instead,“ she said. “Who would not love to save money. When I see that I can buy a heat patch for $5.47 and I have a $5 off coupon and this is something I need, that just makes me happy. I’m buying things we need and use.”
The TLC television show “Extreme Couponing” shows people with garages full of cereal. Or entire rooms stacked to the ceiling with toilet paper. Both Southerland and Mathews said they often will get the items and donate them to a food bank or shelter.
Southerland has a spare bedroom where she keeps her stockpile. There are shelves with paper towels, cleaning supplies and a lot of health and beauty items along with a little bit of food. But when the tornadoes hit southern Indiana, she packed up boxes of items to donate.
“I don’t have mass quantities like they do on the show,” she said. “I think that is overboard. I cut myself off.”
And Mathews pointed out that realistically the deals that shoppers on the show get aren’t possible. Most stores have coupon policies including limiting four like coupons per item or only doubling coupons up to 50 cents.
Both women have websites to help others who want to adopt a couponing lifestyle. Mathews’ website is www.couponscraftsandcauses.com and has published two e-books — “Couponing and Other Ideas That Make Cents” and “Getting Started With Couponing.” Southerland and two other women she worked with who lost their jobs in the same downsizing started www.indianacouponers.com.
Both sites list tips, actual deals they’ve found, links to coupons and other ideas.
“We do this to help other people too,” Southerland said of the site. “It is kind of rough out there. We know there are other underpaid or unemployed people out there doing it too.”
Mathews said she still enjoys the hunt; it is what has kept her couponing for more than 30 years.
“Paying full price for anything irritates me,” she said jokingly.
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